Under the Marketing section on Account Cards, there is a field labeled “Classifications”.   This field is used to help further segments according to other characteristics, enhancing the fields of Sectors / Sub-Sectors / Size.

This field may be used as the following example, where Health Care facilities are one of many of your targeted markets.  You may use the field Sector as Health Care, Subsectors such as Hospitals, Emergency Walk-in Clinics, Business Practices and classifications such as their primary focus such as Orthopedics, Cardiac or others.

By adding this extra field to your Accounts, you will be able to gather more detailed Marketing Lists and data from Synergy using Searches and Pivot Analysis Tools.  Additionally this information will also be available for reporting via SSRS Reports.