Synergy Enterprise now provides us with the ability to use Social Media References for both the Account and Contact Cards.  Ten different options exist:

  1. Blogger
  2. e-Mail
  3. Facebook
  4. Gtalk
  5. LinkedIn
  6. MSN
  7. Office Communicator
  8. Other
  9. Skype
  10. Twitter

For Linked In References (which is the most common), here are some examples of the links that must be placed into the field labeled Link, after selecting the Type (above):